Legal blogs can substantially increase your ability to bring in new clients, provide them with information about your practice, and even improve their ability to access answers to critical questions. On average, 49% of lawyers who blog know their blogs have helped attract new clients.
Law practices of all types can provide valuable legal information through their blogs. For example, a family law practice might offer insights divorcing people need to take into consideration. A personal injury firm might cover the issues faced when trying to recover funds following a serious injury.
So, how do you choose what to write about? Consider these best practices for building your law firm blog.
Answer the Questions Your Clients Are Asking
A good law firm blog anticipates the needs of potential clients and builds trust and credibility by answering commonly asked questions. What do clients most often ask when they connect with your firm? What do they need to know most?
A practice that focuses on family law, for example, might choose to answer questions like, "What do you need to include in your custody agreement?" or, "Who gets the house in a divorce?" Likewise, a criminal lawyer might answer questions about the most common defenses for specific crimes, or what consequences the client might face if convicted.
Your blog is more than just a marketing tool. It's also an opportunity for you to provide valuable information to your clients and offer vital client service. By answering frequently asked questions directly on your blog, you can deter clients who aren't a good fit for your practice, which will help save time for both parties.
Post About Recent Law Changes
Laws are made or changed on a regular basis. When you post about recent law changes, it establishes you as a thought leader that is ahead of the latest trends. You may also note that posting about those changes helps show your clients that you're keeping up with the latest advances and changes in the law, which can help better position you for future success.
During the COVID-19 pandemic, for example, clients developed deeper trust in attorneys who posted and kept up with the latest changes in laws and regulations across the country. They covered information about what time off employers legally had to offer, when people had to return to work, and what safety precautions employers had to take throughout the pandemic. Attorneys who did not cover these issues, on the other hand, failed to show their customers that they were keeping up with the latest information that mattered to them.
Give an Opinion Analysis for a Landmark Court Case
Landmark court cases not only make the news, they generate a lot of online traffic. Potential clients want to learn more about the case and what lawyers have to say about it. Take a look at the Florida voting dispute. If justices had intervened, Florida residents convicted of a felony might have been able to vote in upcoming elections. They chose, however, not to pass the resolution. Many voters eagerly followed the case.
By creating blogs on those topics, you can share your expertise and encourage your readers to share that content with others, which can ultimately help generate traffic to your website. Share your opinion. Analyze the decisions made in that landmark case. Try to share something unique, such as a perspective another attorney has not shared. Your considered analysis can help establish you as an authority that potential clients can trust.
Create How-To Guides
How-to guides help clients understand what to expect ahead of the filing process. You might create a guide on how to file for bankruptcy, how to file for divorce, or how to handle a personal injury claim, depending on the type of law your firm practices. These how-to guides can answer many of the questions potential clients have before they ever connect directly with an attorney. Companies that blog generate as many as 67% more leads than those that do not.
Creating a blog provides clients with a way to get to know you before they make the first call to connect with your firm. A blog can help answer questions, build confidence, and establish you as an authority in the legal world. Many law firms find that consistent blogging substantially increases search engine ranking, builds traffic to the website and ultimately generates more leads.