<img src="https://secure.pass7tray.com/184005.png" alt="" style="display:none;">
Home / Alert Communications Blog / 5 Reasons You're Losing Leads with Your Mass Tort Marketing Campaign

5 Reasons You're Losing Leads with Your Mass Tort Marketing Campaign

mass tort marketing campaign

In mass tort law, more so than in any other type of law, just one lost lead could have a huge impact on the firm as a whole. Losing even one lead can mean lost revenue, lower marketing ROI and missed opportunities to drive business growth.

Mass tort marketing leads can cost a few hundred dollars to a few thousand dollars each, but for mass tort areas like Xarelto or IVC filters, for example, settlements can range from $100,000 to $500,000. Because of the value of mass tort lead conversion, law firms invest millions every year in mass tort marketing campaigns to bring new leads into their firms.

The ultimate goal, however, is to capture every lead and provide a smooth, effective intake process. This stops the client shopping process and turns mass tort leads into paying clients that can translate into big payoffs for your law firm.

So, why are firms losing mass tort leads to the competition anyway? Consider these reasons:

1. Not Responding Quickly

If you're not responsive 24 hours per day, 7 days per week, there’s a good chance you will lose some leads. According to a study conducted by Harvard Business Review, firms that made contact with prospects within an hour of receiving a query were nearly seven times more likely to qualify the lead than those that tried to contact them even one hour later.

To avoid losing leads, aim to provide a live response within three rings, with minimal hold times. When that’s not possible, be sure to respond to all queries within an hour of receiving them to keep leads from contacting other firms.

2. Not Adding Off-Hours Support

This is another way every incoming lead receives a prompt response. Mass tort leads can come in at any hour or day, and you should have a solution in place to take in calls after business hours, on weekends and holidays. You may even consider hiring a legal services call center that can provide around-the-clock coverage to ensure you capture every new lead.

3. Staff Aren’t Trained for Intake

Your staff may be great customer service personnel, but are they knowledgeable at handling intake? Intake specialists should have expert training to build trust and rapport using active listening techniques. In addition, they should have empathy, call control knowledge and be able to rattle off legal terminology to build client confidence. In doing this, prospects have a superior call-in experience, motivating them to sign on as a client in your law firm.

4. Not Signing Leads Immediately

Once leads are acquired and qualified, the goal should be to sign them immediately. To achieve this, contracts should be sent via text or email using e-sign. In doing this, they can be signed without breaking initial contact, thus increasing the chances of conversion. Understand that this must be done utilizing secure contract delivery methods to protect client information.

5. Not Outlining the Next Steps

After an initial conversation, you should provide clear next steps for the client in order to stop the shopping process. The next step is to set a follow-up appointment or sign a fee agreement. Whatever it may be, make sure the potential client understands what to expect and is prepared to act on that next step in the process. Doing this can lead to increased conversions for your firm.

As you know, losing mass tort leads to the competition is a double loss—not only do you lose the benefits, but your competition gains them. Optimize your client intake process to assure that you are not making any of the mistakes listed above and that you can convert every mass tort lead into a paying client.

10 Ways to Ensure Your Leads Are Not Lost In Your Next Mass Tort Campaign

Tags: Mass Tort, Legal Marketing Lead Response

A Blog for Law Firms:

On the Alert Communications Blog we're publishing articles dedicated to helping your law firm improve client intake and increase marketing ROI. Our team of experts regularly research, report on, and write about topics that help us super serve the legal industry, and specifically the personal injury and mass tort sectors.    

Subscribe to Email Updates:

      Talk with Sales Representatives
      For questions regarding services, or to receive a free consultation, please contact one of our sales representatives.

      Schedule Appointment

      Walter Clark
      Walter Clark Law Offices of Walter Clark

      “The Numbers are striking. We switched to Alert Communications in April 2014 and since then we have seen an increase in “cases opened” in the amount of 47%. The biggest help has been in getting competent and quick help with Spanish-speaking callers. All of their services are so much better than we had before. We are just simply very grateful for what Alert Communications does for us.”

      See All Testimonials

      Workers’ Compensation During COVID-19

      According to the National Conference of State Legislatures (NCSL), diseases like the flu or COVID-19 which involve community spread are not[...]

      How to Capitalize on Google Screened Ads

      When Google first began offering Local Service Ads (LSAs), many home service companies benefited from improved search rankings. The program was so[...]