In order to succeed as a law firm, you must be adept at capturing and converting legal leads. However, multitasking among law firm staff, in particular, can be detrimental to your law firm’s intake process, impacting your overall success. When your intake team is pulled in too many directions, your firm will likely experience lower client conversions, revenue, and return on investment (ROI) for your marketing dollars.
Regardless of the reason behind your multitasking, there are a few ways to reduce it to boost your intake efficiency. Here are three strategies you can implement to make your client intake more streamlined and effective by reducing multitasking.
1. Hire Dedicated Intake Specialists
When the same staff member who is in charge of intake is also in charge of several other tasks at your firm, they cannot manage the intake system well. Simply put, multitasking does not work when handling client intake. The human brain is not wired to multitask, and you can lose as much as 40 percent of your productivity when you do. If that productivity is lost on the client intake side, your business will suffer. In-house staff who handle intake - in addition to other responsibilities - cannot dedicate the necessary time, energy or resources to each incoming lead. Consequentially, you will most likely lose some leads along the way.
If you want to convert more contacts into clients, consider hiring dedicated intake specialists. The extra investment will translate into a higher number of conversions, resulting in more income and overall profitability.
2. Leverage Automation Tools
Automation tools, such as CRM software, call-routing systems, automatic emails, and other marketing automation platforms, are a key factor in reducing multitasking and increasing the efficiency of your client intake system. Here is how these tools can help:
CRM Software – This system will help to manage and analyze your interactions with your clients and leads, and often has automated marketing built in.
Call-routing Systems – Call-routing systems will transfer incoming calls to the right person based on predetermined factors, such as time of day of the call.
Automated Email Marketing – Capturing emails and then filtering the client into an automatic email responder can help keep your name in front of leads without additional effort on your part.
Marketing Automation – Additional automated tools that naturally guide a lead into becoming a client can streamline the work of your law firm.
The more of these tools you can utilize in your client intake, the more efficient the process will be from start to finish.
3. Partner With a Legal Services Call Center
Hiring dedicated legal intake professionals and adding automated tools are great ways to limit law firm multitasking. If it makes sense for your firm, it could be even more beneficial to partner directly with an outsourced legal services call center. A call center, like Alert Communications, already has the automation and trained intake specialists to improve the efficiency of your firm.
At Alert, our bilingual specialists are available 24 hours a day, 365 days per year, and ready to serve your business. You can also enjoy services such as smart lead tracking and transparency reporting so you can measure the success of the intake process.
Your law firm requires a well-oiled client intake process to be successful. If you are struggling because of law firm multitasking, increase the effectiveness of your firm with these strategies. Reducing multitasking is the key to acquiring more clients and having a greater overall return on investment.