Many spend thousands of dollars on marketing annually but still don’t see an increase in law firm lead generation.So what’s the problem?
Multitasking— your receptionist, assistant or paralegal (whoever is in charge of picking up the phone at your law firm) is distracted. He or she is busy doing a million things and is only partially focused on legal intake.
This is how you miss out on generating quality leads and turning them into paying clients. It’s also how you upset current clients who expect nothing but the best from your firm.
Want to see improvement in your law firm lead generation?
Stop multitasking and dedicate at least one person to answering your law firm’s incoming calls.
Why Multitasking Doesn’t Work
We’re all guilty. In today’s society, multitasking is how we get things done on a day-to-day basis, or at least feel like we're productive. Doing one thing at a time can seem almost wasteful at times.
But in reality, multitasking does more harm than good. It’s simply not effective.
Psychology Today suggests you could be losing up to 40% of your productivity when you multitask.
Additionally, according to Forbes, our mere human brains are not equipped for multitasking tasks that require actual brainpower.
Multitasking isn’t multitasking at all. The term is a misnomer. It should instead be referred to as task-switching since people can’t actually perform more than one task at the same time.
“When it comes to attention and productivity, our brains have a finite amount,” says Guy Winch, Ph.D., psychologist, author and keynote speaker.
Attempting to juggle drafting documents, filing motions, preparing retainers all while having to answer calls from vulnerable people in need of your undivided attention can be detrimental to your law firm lead generation.
Focus Solely on Intake
When a client calls your office, it’s the first actual human-to-human interaction they have with your firm. This first impression can make a huge difference.
If the person in charge of intake at your firm is not focused or is too busy to pick up the call, the lead might be turned off.
They need to be dedicated to the call so they do not forget to show empathy, which is needed to build trust with the potential client.
Alternatively, worse, they might be so busy the caller is sent straight to voicemail. This will no doubt be the end of that potential client’s journey with your law firm. They will most likely call the next firm on their list.
Ultimately, you will have failed to stop their shopping process with your marketing dollars wasted.
Having someone at your firm—whether it is a receptionist, assistant, paralegal, or maybe even yourself—who is solely focused on client intake, instead of multitasking, can make a huge difference when it comes to lead generation.
Alert Can Help Improve Law Firm Lead Generation
Alert doesn’t multitask.
Our expert intake specialists focus on one thing: answering incoming calls from your potential clients and clients.
We service thousands of attorney clients and have completed millions of intakes. Our specialists are continually trained in empathy, psychology and legal terminology, so they know how to communicate with your legal clients.
If you can’t figure out where your marketing dollars are going, stop multitasking and contact us today! We’ll help you boost your law firm lead generation and more.